Email design should present powerful imagery, highlighting the key message of your email campaign, while also representing a strong collaboration between your business and your customers. Bitmap utilises customer-brand relationships, we understand that a powerful digital marketing campaign will impact you audience by allowing them to see their own values being incorporated into the brand and vice versa.
The key to engaging consumer audiences with email design is through establishing emotional connection through visuals and information. A picture can represent a thousand words which is why text will sharpen the message. Providing relevant and key points will allow the audience to quickly assess if your business is providing the product or services in which they seek. A combination of motive language and call to actions will result in actions from the audience.
Everyone has a smartphone in today’s society and the number of users engaging with their emails on the go is on rise as well. Your messages need to render to the devices which the audience is using. Speak to Bitmap today so we can design your email with the limited space of a mobile but still send out a strong message.
While the email design process may seem simple enough, the email development process gets a bit tricky, that’s where Bitmap can help you. Incorporating your visual designs and typography into the email requires a high level of understanding of email design. Bitmap will take care of the technical side and create an email template which looks beautiful regardless of the device your audience is using (responsive).