Conversion rate optimisation

Customer Experience Creates Opportunity

Conversion Rate Optimisation (CRO) relates to the process in which your website is able to convert someone who casually browses web pages (known as passive users) into someone who engages with the content on your page, or purchases your products or services (known as active users). Most business goals align with the objective of converting sales and generating higher Returns On Investments (ROI).

CRO is concerned with how your web pages can attract and influence the behaviour of website visitors. Bitmap administers a quality over quantity approach to filtering out potential customers – having high volumes of traffic clicking onto your website does not mean the users are creating value for your business. We believe that a clear focus on webpages will result in higher customer conversion rates.

Interactive and Engaging Content

CRO is all about giving the user what they are seeking in the fastest manner. You can set smart ways of presenting lengthy details without overloading the consumer. Ensuring that there is a clear Call To Action (CTA) will sure that the reader stays on the path intended.

Different Testing Methods

Bitmap uses tools which collects data from the user without intruding their journey. We take the guessing out of the equation by testing bold hypothesis’s and validating them with your users.

You can engage your web visitors by:

• Creating a simple purchasing process – easy and simple checkout
• Limiting to having no pop-ups on your web pages
• Easy menu navigation – finding product info
• Ensure users are made aware of important info before purchasing phases

For further details about what your visitors are doing contact Bitmap.

Depending on your goals we utilise split A/B and multivariate testing. This enables us to test different variations of your site, devising the perfect combination of language and visual representation which captures attention. Fill out the form below to connect your product to your audience.