Content strategy

Content strategy is the heart of your campaign, because it is the forefront – your content will be the first thing your customers see and relate to– it will leave a lasting impression. How do you want your business to be remembered?

Proper preparation of your content should always be your first action. These are some things you can do to ensure a successful content strategy:

• Conduct environment and competitor analysis
• Create strategic goals that are attainable and measurable
• Execute smaller goals that contribute to the overall business objective
• Maintain the campaigns current objectives through cohesive engagement with your customers – reinforce key messages and business beliefs.

Bitmap will work with you create your content calendar which is search engine friendly and become the building blocks of your brand.

Understand Your Consumers

Understanding the current environment and the latest competitor news will help you map a story that isn’t told by anyone else, become unique and remain relevant to your consumers.

Content calendar

Bitmap will analyse the structure of your campaign, allowing you to allocate resources appropriately and prioritise key messages. You will notice that the strategic content will be aimed towards achieving goals which will support direct conversions. Bitmap will help build a content calendar which is optimised for search engine crawlers and create relevant topics to build your online branding foundations.