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Competitor intelligence

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Consumer/Market Analysis

Understanding competitor intelligence requires conducting full market research, this means observing any trends and correlations within the marketing environment and most importantly conducting a thorough analysis of your competitor brands to discover any gaps within the industry. Collecting accurate and up to date data is core to making informed business decisions. Call us today to start see how we can make big data actionable.

Strategic Development Stage

Planning and development of your strategic digital decisions is always a difficult process and requires experience. Bitmap’s highly experienced team can help you plan a successful digital marketing strategy with competitor intelligence data. We can uncover industry trends and current consumer expectations so you know where your product or services stand in the industry.

Competitor intelligence is something you MUST undertake before undertaking any kind of business venture, or even if you’ve already established your business and are looking to launch a new campaign. Bitmap gathers the latest news on:

  • Products
  • Services
  • Consumer behaviour
  • Competitor pricing
  • Industry trends/analysis

Planning and Preparation

The more granular the data from your competitor intelligence, the more chance your business strategy has of being successful. Whether you are in the development stage of strategic marketing or business decisions, having a good view of your target market and your competitor brands means having the insight to avoid pitfalls and set realistic forecasts. Let Bitmap step you through the process of planning, start a conversation today.



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